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Debunker Newsletters Central
Youve arrived at the archives for my monthly swipes at business as it is (sometimes rants
and sometimes not
but never boring pieces) usually debunking a myth out there thats rampant in the business world. Youll get my straight-on opinion based on 30 years in the business world, and I hope youll comment, too
Note that prior to 2008, I’ve culled out a few of the golden oldies (from several hundred Debunkers since 2001) that still play pretty well and are worth a look. Please let me know if you think they stand the test of time…or not.
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Most Recent Debunker Newsletter:
Short is Hard - Long is Easy. Just ask Winston Churchill - November 2008
Winston Churchill once said, "I am going to give a long
speech as I have not had time to write a short one."
I tell
all of my marketing
clients: short is hard, and long is a lot easier. Have you discovered this truism when
you write yourself or hire someone to write for you -- whether it's a speech, a
marketing piece or whatever? What I typically run into at new clients is either a "blank
sheet" or worse: a lot of lengthy, wordy, disjointed, outdated marketing-like stuff
that doesn't grab anyone and or get them to act.
Featured Oldie Goldie that you need to check out:
The Yin & Yang of Marketing & Sales-Part I March 4, 2002
More Debunkers
Thinking 1st is Hard to Do - October 2008 Did you hear about the company that put up a website a few
years ago and just let it go to H_LL during that time? Yeah, a typical business
story, but in this case the culprit was me, an online marketing guy, for goodness
sake! I was talking the talk but not walking the walk. There was no good excuse
for my not being an excellent online role model for my clients, prospects, and
others. No, the root cause of this phenomenon is the difficulty in
being able to sit down, think, read, consider, analyze -- to be introspective
and reflective about one's own stuff not thinking FIRST before acting.
Testimonials that Help You Sell October 2007
Musings on Clients and Prospects: The Lifeblood of Your Business July 2007
Be a Proactive Pest July 2006
Corporate Spring Cleaning Time! Toss those Worthless Policies & Procedures March 2006
Is Your Web Site Asleep at the Stick?--Great Marketing Results, Part II February 19, 2005
Marketing Results Depend on Trust- Great Marketing Results, Part I January 18, 2005
"Office Space" 2005 November 29, 2004
Web Site Marketing: Boiling it Down--October 28, 2004
Time to SWOT Your Business to Get Ready for 2005 October 1, 2004
Cold Calling-Part II March 29, 2004
Cold Calling-Part I March 1, 2004
The Proposal Trap February 9, 2004
Keywords Revisited January 19, 2004
A Marketing Lesson in Nickel-and-Diming from Mickey Mouse December 4, 2003
The Flip Side of Collecting: Paying in Full and On Time November 10, 2003
Golf Behavior = Business Behavior August 25, 2003
Brag About Your Business August 4, 2003
Tom "Letterman" Ranseen's Top 10 Excuses for Not Marketing June 2, 2003
Prove It
with Your Customers February 10, 2003
Good Client/Bad Client, NoSpin Debunker January 27, 2003
Increase Your Business Productivity November 11, 2002
Take Advantage of Corporate Turmoil August 5, 2002
Ready, Aim, Fire" vs Cowboy Marketing July 22, 2002
BADD: Business Attention Deficit Disorder July 8, 2002
Public Relations the Right Way June 24, 2002
Why not Outsource your CMO? June 10, 2002
The Yin & Yang of Marketing & Sales-Part V May 13, 2002
The Yin & Yang of Marketing & Sales-Part IV April 29, 2002
The Yin & Yang of Marketing & Sales-Part III April 8, 2002
The Yin & Yang of Marketing & Sales-Part II March 18, 2002
The Yin & Yang of Marketing & Sales-Part I March 4, 2002
Your WEAKEST LINK? FAQs February 4, 2002
Resume Redux and the 2001 NoSpin "Spin" Awards December 17, 2001
Please contact Ranseen Marketing if you have questions or comments