Peggy Wynne Borgman

Just because the medical spa sector is red hot doesn't mean it can defy the laws of "business gravity." Before any discussion of design, equipment, or programs takes place, you must complete a strategic vision process. The strategic vision drives your entire business plan and is the DNA of your med spa brand. This session will enable you to take this critical first step in developing a medical spa company.

Peggy Wynne Borgman is founder and CEO of Preston Wynne, Inc., a spa operations management and consulting organization. Preston Wynne Spas are located in Silicon Valley. Clients of Preston Wynne have included Hyatt Hotels, the Peninsula Hotel Group, Four Seasons Hotels, The Ritz-Carlton, Glen Ivy Hot Springs Spas, and Gold's Gym.

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Cheryl Whitman

If you're a busy practitioner, you already know you don't have time to waste on bad decisions and learning curves. This constructive session will put you face-to-face with well-respected consultants who can shed light on the unique aspects of creating a medical spa and successfully maintaining it.

Cheryl Whitman is President of Beautiful Forever Medical Spa Consulting. Care Credit recently selected her as their medical spa spokesperson and she recorded a CD for them entitled, "The Evolution and the Revolution of the MediSpa." Whitman is one of a small number of consultants certified by Allergan, manufacturer of Botox®.

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What makes a medical spa different from a skincare practice? Is it all about ambiance, or is it something more? This session identifies the keys to launching a retail operation within the spa setting, the process of choosing the right consultant, and provides pointers on how to market your products and services.

Padraic Deighan Susanne S. Warfield Mona Sappenfield

Padraic Deighan MBA, J.D. is the current President of Aston McLaren Inc., a medical and spa consulting firm, and the former CEO of DermAmerica, Inc. Mr. Deighan has been a health care attorney for over 19 years. He is a former American Bar Association committee chairman for the Health and Insurance Committee.

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Susanne S. Warfield is President/CEO of Paramedical Consultants, Inc. and PCI Publishing, which publishes the PCI Journal©. She is the leading expert on physician and esthetician relationships. Ms. Warfield serves as the Executive Director of the National Coalition of Esthetic & Related Associations, and the Society of Dermatology SkinCare Specialists.

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Mona Sappenfield, a licensed aesthetician and CIDESCO DIPLOMATE with over 25 years experience and CEO of the Mona Spa & Laser Center franchises in Memphis, TN, Jackson, MS, and Mattawan, MI, is renowned for offering her clients the most revolutionary and effective laser technology and innovative skin care techniques available.

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Suzanne Holbrook Kimberly Matheson

This presentation focuses on valuable ways savvy spa business operators can excel in a changing world. Learn the importance of Spa Brand Development and how to put your spa ahead of the competition.

Suzanne Holbrook began her career aboard Steiner Transocean, where she spent 6 years as Spa Director. She then became Spa Director for The Ritz-Carlton, San Juan, then opened the new Ritz-Carlton Spa at Reynolds Plantation. Holbrook is currently Executive Spa Director of The Ritz-Carlton Spa, Orlando, Grande Lakes.

As President of the international company Natural Resources Spa Consulting, Kimberley Matheson has a strong understanding of internal operations of spas and hotels because of her employment with Marriott and New York’s Peninsula Spa. Her award-winning projects include Doonbeg Spa of Ireland, several Ritz Carlton projects, and Four Seasons Vail.

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Dori Soukup

The hot-selling new spa lifestyle real estate properties are quickly transforming the spa from something you merely go to into something you can also live in. Soukup shares some of the venues where the spa lifestyle is taking center stage.

As Executive VP of the CosmoproGroup of companies, Dori Soukup is responsible for the respective brand's global business and sales development and serves to enhance distributor relations. Partnering spas benefit from her expertise by obtaining valuable structure and tools via seminars designed to assure a successful and profitable spa operation.

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Mia Kyricos

There are common mistakes that are made throughout the life cycle of a hotel/resort spa from development through construction and operation. This presentation highlights issues often faced by developers, hotel owners and spa management, and recommendations for how best to avoid them.

Mia Kyricos has over a decade of experience in the hospitality industry, and has served in variety of operational capacities for restaurants, hotels and spas including Canyon Ranch and Exhale. As Director Spa Development and Operations for Starwood Hotels & Resorts, she is responsible for the strategy, development and operation of Starwood Spa properties worldwide.

Elaine Fenard has more than 20 years experience in the Spa industry. Her passion and expertise is focused on the resort segment of the spa market. As former Vice President of Spa Development and Operations for Starwood Hotels & Resorts, she is now partner at Denver-based Spa Strategy.

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Peter Anderson

Spas are rapidly morphing from a place to "obtain outer beauty" to an environment to "attain inner peace". One of the final hurdles in that quest is the market's ability to acknowledge and then define its relationship with spirituality. Anderson discusses the demographic winds behind this movement and the spa market's attitude towards spirituality.

Peter Anderson is the founder of Anderson & Associates, based in Los Angeles and Toronto, specializing in spa, resort & retreat development, operations and programming. After graduating from the University of Pennsylvania, he obtained his Masters in Hotel Administration from Cornell University. He can be reached at Peter@Anderspa.com.

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Diane Trieste

The growth of the spa industry has been so expansive that education for qualified professionals is not keeping up with employment demands. Join industry veteran Diane Trieste as she explores solutions to the spa industry's education gap and how spas can work with education providers.

Diane Trieste's mission is to implement high standards of education and competency in the spa industry. Prior to joining Cortiva, Ms. Trieste was an integral part of the growth for Canyon Ranch Health Resorts. During her 13 years at Canyon Ranch, Trieste was responsible for overseeing consistency of products & services within spa operations as well as opening new facilities.

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Lyn Ross

Lyn Ross shares her personal story of the evolution of her business from a basic therapeutic skincare center to a full Medical spa model. Her lecture will touch on facility and licensing requirements, staffing structures, and product and treatment services.

Lyn Ross, LME, is the Founder and President of Institut' DERMed - a chain of MediClinical Spas, a cosmeceutical product line, and a College of Advanced Aesthetics in Atlanta, Georgia. A Clinical Aesthetician since the age of 26, she is committed to researching and innovating the latest products and therapies for healthy aging.

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Peggy Wynne Borgman

Don't paint yourself into a corner with a comp plan you can't afford, or one that rewards the wrong behaviors! Learn how to value the whole employment opportunity your spa offers, beyond commissions or wages. In this session, you'll gain a firm grasp of the essential ingredients of a strategically effective compensation plan, including its "intangible" components. This session will help you create a "soulful" compensation plan that's aligned with the core values of your spa, while driving profit and improving retention

Peggy Wynne Borgman is founder and CEO of Preston Wynne, Inc., a spa operations management and consulting organization. Preston Wynne Spas are located in Silicon Valley. Clients of Preston Wynne have included Hyatt Hotels, the Peninsula Hotel Group, Four Seasons Hotels, The Ritz-Carlton, Glen Ivy Hot Springs Spas, and Gold's Gym.

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Lisa Starr

Are you in the spa or salon business, but not sure if you're doing as well as you should be? In this practical presentation, Starr discusses the ideal financial structure for a successful day spa operation, and helps you determine where changes may need to be made in your own organization to realize the profits you are looking for.

Lisa Starr is currently the principal East Coast business consultant to new and existing salons and spas for Preston Wynne Success Systems. Her knowledge and experience spans a wide range of subjects, including marketing and advertising, business operations, inventory management, human resource development, information systems, sales and public relations.

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The session provides an overview of best practices in marketing spas and spa products. Griffin provides information and resources to improve your spa's marketing effort, both online and offline. Learn how to compete with the "big guys" with minimal marketing dollars. This seminar is ideal for any spa professional wanting to sharpen their marketing skills.

Nancy Griffin is CEO of SpaTrade, the leading source of spa business information and provider of online marketing services. Griffin has a Master's Degree in Hospitality Marketing from Cornell University and is an advisory board member for UC Irvine's Spa Management program.

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