30 Days to Studio Success with Rick & Deborah Lynn Ferro

For just 30 minutes a day or more, Deborah will explain & challenge you to take to task “30 Days to Studio Success”. The steps outlined in this program have been tried and proven to create success for the Ferro’s business. So many business owners work in crisis mode without any organization or goals to develop the growth of their business. A good business plan is essential and since financial tasks should be done daily, they are not mentioned here. The 30-day plan is designed to help you develop and work ON your business instead of IN it. It is up to you to be successful and to define what that means to you, but with this plan you will have a roadmap to attaining success. Some of the highlights she will cover are:

• Effective Marketing
• Customer Service
• Product Development
• Goal Setting for the Real World
• Education and Beyond
• Not only did this plan help Deborah and Rick create a successful photography business, but also this plan is now helping many others do the same. This is the start of Deborah’s next book, which you will get the benefit of seeing prior to production.

With this webinar receive FREE, Deborah’s “30 Days to Studio Success” chart.

Word-of-Mouth Marketing
Maximizing Your Referral Network with Bruce Hudson

Update! This event has been moved to January 21st.

We've all heard it and have probably said it from time to time, "word-of-mouth marketing is your best form of marketing". How do you maximize your vast network of happy clients to refer you to their friends and family? This is exactly what Bruce will be discussing in this eye-opening WEBinar! Here are some of Bruce's strategies that he will be discussing:

• Creating a memorable experience your clients will be talking about!
• High school senior referral program
• Should I pay for referrals?
• Turning clients' testimonials into future referrals and sales!
• Maximizing your network!

Marketing is planting seeds for future sales. Every happy client of yours can be planting these seeds on a daily basis if you know how to encourage them! It's not rocket science, just a system that you can get started with today!

Posing and Lighting for Profit! Children’s Portrait Program
with Mary Fisk-Taylor

Mary and her business partner, Jamie Hayes, own and operate a small home based portrait and wedding studio in Richmond, Virginia. In the past 14 years they have grown their business and now gross over $800,000 a year. She will discuss the fundamental basics that have helped them establish their business over the years into one of their areas’ leading children’s portrait studios.

Mary will share the key elements to building a very streamlined studio in a very small space and the basics of environmental and studio lighting. Mary will cover portrait lighting for newborns to teens and share many of their easy tips and quick fixes for situations we face everyday as working photographer. This will be a program full of sound basic photography that can be created easily and more importantly set you up for bigger and better sales.

The Fine Art of PR with Bert Behnke

You’ve spent a long time establishing your studio, refining your skills and developing a business and marketing plan. You go to conventions and seminars to educate yourself. Print competitions tell you where you’re at in relation to your peers. But does the rest of the world (at least in your world) know of your accomplishments, activities or skills?

Public relations is an easy and effective way to keep your name in front of the potential clients. And many times it costs nothing more than 10 minutes of your time! Bert Behnke has been keeping his and his studio’s name in front of the public for years with easy, proven methods and a persistent approach to PR.

Spend an hour at this webinar and you’ll be ready to implement a studio PR plan that pays big dividends!

Panoramic Group Photography:
A New Market For Profitability
with John Hartman

If you've ever had an assignment to photography a large group in a small area, you know the limitations: wide-angle lenses not wide enough, people stretched and distorted at the edges, lighting spread problems, uneven vertical lines due to the tilting of the camera, and so on. John Hartman has developed a new technique for doing groups in a way that provides distortion-free images right to the edges and even lighting, all without the need for superwide angle lenses. This method requires no specialized equipment and can be done with any camera, and results in files that can be printed at much larger sizes than normal without any loss of quality.

The first two family groups John photographed in this manner resulted in 72" canvas portrait sales that would not have been possible otherwise.

If you photograph groups of any kind (families, teams, schools, class reunions, corporate meetings) you will profit from John's research and development of this new imaging technique.

My Big Fat Wedding Program
with Mary Fisk-Taylor

Don’t miss this great opportunity to spend time with Mary Fisk-Taylor and discuss her path of success in the profession of photography. If you are striving to refine your existing business or want to take your part time business to the next level then this is the program for you.

Mary and her business partner, Jamie Hayes, own and operate a small home based portrait and wedding studio in Richmond, Virginia. In the past 14 years they have grown their business and now gross over $800,000 a year. She will discuss the fundamental basics that have helped her establish their business over the years into one of their areas’ leading studios.

Mary will share the key elements to building a very streamlined studio in a small space. This will be a program full of sound basic photography that can be created easily and more importantly set you up for bigger and better sales.

There will also be discussion and plenty of time dedicated to creating a sound sales plan and low cost innovative marketing ideas.

Create + Maintain with Jed & Vicki Taufer

How do you create a niche market and get the right clients through the door? Learn how V Gallery has created and maintained their boutique studio with specialty events and relationship displays. You will learn the necessary steps to host a successful event as well as how to build the relationships that make displays work. Vicki will also explain the importance of the experience you offer your clients to keep them coming back for more.

Don't Let Your Flash Get You Down
How to use Off Camera and On Camera Flash with Doug Box

How to use your on camera and off camera flash to make your images better.

• Can't always shoot during the "sweet light" time?
• Can't find "Great Light" outdoors?
• Hate that "On Camera Flash" look?
• Tired of taking too much equipment on location?
• Want an easy system for twin lighting at weddings?
• Tired of buying the wrong equipment or junk?
• Want to better utilize the flash you already own?
• Want really distinctive lighting?
• Want to add direction of light to your outdoor portraits?
• Want an easy set up for In-Home sessions?

Real Life Studios:
Fresh! Fun! Unscripted! Take 2!
with Mary Fisk-Taylor

Back by popular demand! Mary will share with you the latest promotions and developments for her Real Life Studios, specifically her high school senior line. She will share with you how she has taken her existing studio from traditional to trendy, classic to chic. She will share the adventures of being a classically trained photographer in the world today and how she has created a brand new line of portraits that have literally taken her market area by storm. This exciting new brand has not only created a huge buzz in her area but it has created an entirely new client base. Spend this hour learning some great information that will surely benefit everyone from the existing studio to the newly established business.

Basic Lighting and Posing with Bert Behnke

If you’re struggling to make your portraits look relaxed and casual, yet not over-posed or awkward, this webinar can help you. If your outdoor portraits look great, but once you turn on the studio lights, everything becomes a chore with less than pleasant results. Join Bert Behnke as he takes the difficulty out of portrait lighting and posing.

Learn the basic lighting patterns, the use of ratio, different lighting styles, continuous versus strobe lighting and how each can create different looks. Discussions on RAW versus JPG, Custom or Basic white balancing, in-camera or professional meter systems, tripod or hand-held?

This basic webinar will answer many questions that can help you decide what is best for you. And we’ll leave plenty of time for a question and answer session.

Marketing on any Budget
with Mary Fisk-Taylor

During this hour Mary will discuss all of the low cost and innovative ways that she has implemented into her business. With her business partner, Jamie Hayes, the own and operate a small home based studio that grosses over $800,000 a year. Mary has developed several sure fire systems that keep their brand name and products in the public eye. By partnering with like-minded businesses that cater to like-minded clientele she is able to keep her appointment book full. Several marketing ideas will be discussed for both wedding and portrait clients.

Planting, Cultivating, and Harvesting
The Profitable Sales Journey with Jeff & Julia Woods

High dollar sales takes time and preparation. Julia will share about the simple concepts she has applied to turn her portrait sales into high dollar rewards. She will talk about how she pre-sells in the planning session, photographs with her clients desires in mind, and then reaps the rewards in the sales presentation. Be inspired to make your business what you want it to be.

Flo: Setting Up & Maintaining a Solid Workflow
with Jed & Vicki Taufer

Some of the biggest problems professional photographers are facing these days are workflow issues. Jed and Vicki Taufer, owners of V Gallery in Morton, IL (www.vgallery.net), are constantly maintaining an ever evolving workflow that focuses on efficiency while maintaining the utmost quality. Whether you own and operate a large studio with several employees like they do, or prefer to be a one or two-person show, Jed will cover ways he and Vicki have tackled workflow issues from when they were a small studio with one employee, to where they are now. Learn how to set up systems that work faster and more effectively so you can spend less time in front of the computer and more time living your life outside of your business.

The Home Studio with Bert Behnke

Join Bert Behnke for a discussion on the pros and cons of the home studio. After 31 years in a storefront location, Bert and his wife Cindy decided it was time to build their home/studio. Find out what went into the design and location selection. Building codes, neighbors, parking and privacy issues must all be considered. And then there’s the space limitations you may have, a change in marketing strategies and just how to juggle family with business time.

Seven years after making this bold change, Bert feels it’s the best move for him, his family and his business, but he also knows it’s not for everybody. Participants will be allowed to send questions to Bert ahead of time to be considered to include in this interactive webinar.

Fashion and Glamour Portraits Posing and Lighting for Women
with Mary Fisk-Taylor

Mary Fisk-Taylor and her business partner, Jamie Hayes, own and operate a high-end portrait and wedding studio in Richmond, Virginia. They work primarily with children, brides and families however they have found a wonderful niche in their market place for high fashion and glamour portraiture.

During this hour Mary will discuss both basic and more advanced posing and lighting for this type of work. She will discuss working in the studio as well as on location. Also, she will include some basic marketing strategies and products ideas.