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StrategicMarketingPlan Workshops
Upcoming Workshops
Veteran studio owners know that marketing photography has changed dramatically for a variety of reasons:
More competition. Some experts suggest that the number of photographers who identify themselves as pros has nearly doubled in the last 10 years.
Better marketing. Today, many of your competitors believe that learning how to market is as important a focus as learning how to make quality images. Many understand that sophisticated marketing is vital in a world where younger consumers, who grew up being targeted with marketing, are extremely savvy about promotional messages. So your marketing has to measure up!
An uncertain world. Rising oil prices, an unstable world situation and rumors of recession can make consumers nervous about spending their discretionary dollars.
The rise of prosumers. With automated digital cameras within the reach of most family budgets, an increasing number of moms and dads are tempted to become their own family historians by creating photos that are “good enough.”
The Strategic Approach to marketing today’s marketing plan is a far cry from yesterday’s, when studio owners created what amounted to nothing more than a list of year-round promotions. Today’s marketing plan must first:
- Identify the ideal client for key business segments.
- Clarify and refine business identity.
- Create an easy-to-understand marketing message that supports this identity.
once you’ve achieved these objectives, you are ready to establish marketing goals and the strategies required to accomplish them.
If this process seems daunting, Marathon can help. Through a series of two-day Strategic Marketing Workshops held around the country, you can attend an intensive, interactive workshop featuring industry experts Ann Monteith and Mark Weber, as well as other specially trained facilitators who will help you to realize your goals. Then you will move on to creating appropriate strategies for accomplishing the following:
- Communicating your business identity
- Enhancing your business image
- Creating community buzz
- Marketing back to existing clients
- Gaining client referrals
- Exploring action-marketing opportunities
- Cultivating marketing partnerships
- Benefiting from charitable marketing
TUITION: $695
The $695 tuition includes up to two members of the same studio as well as lunches for both days. Additional dates and locations to be announced in the second half of 2009.